NEW DELHI: The Cell for IPR Promotion and Management (CIPAM) under the aegis of Department of Industrial Policy and Promotion (DIPP) in collaboration with ASSOCHAM and ERICSSON India, has launched a one of its kind Intellectual Property (IP) Competition ?IPrism? for college and university students.nnThis competition invites students to submit films on piracy & counterfeiting under two categories of 30 and 60 seconds. Another category in the competition is for a mobile gaming app on IP. The last date for receiving entries is 31st March, 2018. Cash prizes worth Rs 4 lakh will be given to the winning teams along with mementos, certificates and recognition on the official CIPAM website (www.cipam.gov.in).nnThe competition aims to foster a culture of innovation and creativity in the younger generation. It will provide young creators a unique opportunity to see their creations recognized on a national platform.nnCounterfeiting and Piracy cause significant loss to the industry and pose serious safety threats to the consumers. Generating awareness can help in tackling such crimes since limited knowledge about their adverse social and economic impact leads to circulation and consumption of pirated content and fake goods.nnYou may visit www.iprism.co.in or follow CIPAM on Twitter at @CIPAM_India or Facebook at CIPAM India for complete details and regular updates on the competition.nnAs it may be recalled, the National IPR Policy was adopted on 12th May, 2016 to create a vibrant IP ecosystem in the country. Creating IPR Awareness through outreach and promotional activities is the first and foremost objective of the Policy. CIPAM, a professional body under DIPP, has been actively involved in many activities including a nation-wide IPR awareness campaign.